10 Nov 2017
Legal directories’ submissions for a specialist Brazilian firm

Legal directories’ submissions for a specialist Brazilian firm

Case Studies, Legal Directories
We regularly assist what was one of our very first clients, a Brazilian firm, to prepare their Chambers and Partners and Legal 500 submissions. With responsibility for producing all the documents they need for each submission following editorial guidelines and submission forms, we also assist the firm to select relevant matters, contact and select referees, and obtain feedback from the directories. Since we started working with the firm, several of their departments have improved their ranked positions and many associates of the firm have made their first appearance in the rankings. Read more case studies here.
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08 Nov 2017
“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

Legal Directories, Marketing, Social Media, Update, , ,
The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
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06 Nov 2017
Legal directories submissions – 4 tips for law firms

Legal directories submissions – 4 tips for law firms

Europe, Latin America, Legal Directories, Update, , ,
We opened the doors to your agency only two months ago (September 2017). Since then, we have been lucky enough to win some clients to help them to prepare their directories submissions. Time an again we have noticed the same mistakes across submissions, so we thought it would be good to give you our top 4 tips. Our top tips Time Preparing a submission needs to be carefully written and consistently throughout. Don’t think that you can put it together in one week, you also have a day-job to do. Our tip: Allow yourself at least 4 weeks before the…
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03 Nov 2017
Pre-Christmas Chambers deadlines

Pre-Christmas Chambers deadlines

Deadlines, Latin America, Legal Directories, Marketing, Update, , , , , , ,
How convenient to have a 1st of December deadline, isn’t it? It’s without a doubt better than a 1st of January one! You can go into Christmas mode knowing that is all done and dusted. Unless, of course, you need to prepare a 1st Jan submission. Remember that for Chambers and Partners you need to use the submission form provided by them, include 20 work highlights from the previous year, and a list of referees who will be able to validate your work. Below a reminder of the submission deadlines for 1st of Dec 2017. Please note these are only for…
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22 Oct 2017
Best Lawyers is only for USA lawyers – wrong!

Best Lawyers is only for USA lawyers – wrong!

Legal Directories, Marketing, Update, ,
A few days ago a client in Latin America asked me whether he could appear in the legal directory Best Lawyers (BL). I was under the impression that the directory was only for USA firms. How wrong I was! It turns out that Best Lawyers ranks lawyers (not firms) from 70 countries around the world. Due to this coverage, it may be a good directory to bear in mind. This listing has been around for decades and very well established in the US. So, if you are looking for clients in the US it may make sense to consider it. How…
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18 Oct 2017
Is the scary path the most rewarding? New legal marketing agency.

Is the scary path the most rewarding? New legal marketing agency.

Update
Last September 2017 I decided to open a law firm marketing and communications agency. It was not an easy decision. In fact, it was a very scary one! I was in two minds between looking for a new full-time job and starting out on my own. For the past 10 years I had worked for great companies. I held various Sales and Marketing positions in the UK’s Publishing Industry. I worked with the Latin American co-publishing team and in global readership development at one of the most prestigious legal publishers in London. I also spent years in educational publishing and…
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