05 Jul 2022
What is a legal directory?

What is a legal directory?

Legal Directories, Marketing
Put it simply, legal directories are lists of lawyers and law firms categorised by their practice area and jurisdiction. Directories assess law firms and lawyers with their own particular methodology and organise their conclusions in a ranking. Most rankings are updated and published annually. Within the ranking, there are typically different levels. Some directories call them Tiers or Bands and are often followed by a number such as Tier 1, Band 2 etc. There are, in addition, other categories such as Associate to Watch or Up and Coming. The levels are useful to have a hierarchy within the directory. Rankings…
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25 Feb 2020
Writing Legal Profiles for a Legal Directory Submission

Writing Legal Profiles for a Legal Directory Submission

Legal Directories, Marketing
Directory submissions for publications such as Chambers & Partners and the Legal 500 are very important in the legal world, they are your firm's opportunity to showcase both your team’s legal expertise and separate your lawyers from others working within the same practice area or jurisdiction.  Most legal ranking submissions will ask law firms to give short profiles of their key team-members. This sounds easy to do, but you will be surprised how many times we come across overly long profiles full of information that is irrelevant. Let's have a look at what a legal profile should and should not…
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15 Oct 2019
Where would you rank in Latin Lawyer?

Where would you rank in Latin Lawyer?

Latin America, Legal Directories, Marketing, News, Update
If you’re a law firm in LATAM, Latin Lawyer, an exclusive invite-only ranking just opened its doors to you. Latin Lawyer is a London-based magazine, info platform and event organiser dedicated to law firms in Latin America. Their ranking of top firms, the Latin Lawyer 250 (LL250), has always been invitation only. If you wanted an invite to join the ranking you could send press releases of your work, but that was about it – until now. Their criteria were often based on the value of your transactions or your international connections. This meant that many law firms had no…
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01 Oct 2019
November deadlines Chambers & Partners

November deadlines Chambers & Partners

Chambers and Partners, Deadlines, Latin America, Marketing, Update
A quick reminder of the Chambers & Partners deadlines for November 2019. Always double check the dates on the Chambers website (link below) to be 100% sure. ✅ Argentina Intellectual Property, 01 Nov 2019 International Trade/WTO, 01 Nov 2019 ✅ Brazil Corporate/M&A, 01 Nov 2019 Environment, 01 Nov 2019 ✅ Chile Environment, 04 Nov 2019 Life Sciences, 04 Nov 2019 ✅ Colombia Projects, 01 Nov 2019 Public Law, 01 Nov 2019 TMT (Telecoms, Media, Technology), 01 Nov 2019 ✅ Mexico General Business Law: Guadalajara, 01 Nov 2019 General Business Law: Monterrey, 01 Nov 2019 ✅ Peru Competition/Antitrust, 01 Nov 2019…
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25 Sep 2019
Copywriting and business development support for a Turkish firm

Copywriting and business development support for a Turkish firm

Case Studies, Copywriting, Legal Directories
Having accessed our LinkedIn page, this firm initially asked us to write copy for their new website and then requested our help to research law firms and potential strategic partnerships in other jurisdictions and organise a “road show” in the Middle East on their behalf. We carried out the research and organised appointments for their visit, which was hugely successful and enabled them to establish contacts which could lead to strategic alliances in the future. Read more successful case studies here.
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