Author: TOTL

This is a question many law firms agonise over. There are a few misconceptions worth clearing up before you decide. Misconception 1: In-house means more control. Not necessarily. What it means is more proximity. Control comes from having a clear strategy, defined goals, and someone with the seniority to make decisions and push back when needed. A junior in-house coordinator with no strategic direction will give you less control over your marketing than a focused external partner with a clear brief. Misconception 2: Outsourcing means handing it all over and hoping for the best. A good external partner works as…

Not every marketing agency is a good fit for your law firm. And you are not a good fit for every marketing agency. Make peace with that. After 9 years working exclusively with law firms, we know what a good working relationship looks like between a law firm and an agency, and what are some of the red flags. If your law firm is thinking about outsourcing your marketing, here is what you need to look at. Do you like them and do you trust them? This sounds obvious but people skip it. You are going to share sensitive information…

These two terms and not the same and the distinction matters for your law firm's growth. Many people use them interchangeably; they say Business Development (BD) encompasses marketing. However, treating them as interchangeable creates real problems for your firm's growth strategy. Can they complement each other? Yes. Should they work together? Without question. Conflating the two functions, or worse, expecting one person or team to excel at both, is a common mistake that limits your firm's potential. The Main Difference Business development is about relationships and revenue. BD focuses on client relations, identifying growth opportunities within existing accounts, cross-selling services,…