05 Jul 2022
What is a legal directory?

What is a legal directory?

Legal Directories, Marketing
Put it simply, legal directories are lists of lawyers and law firms categorised by their practice area and jurisdiction. Directories assess law firms and lawyers with their own particular methodology and organise their conclusions in a ranking. Most rankings are updated and published annually. Within the ranking, there are typically different levels. Some directories call them Tiers or Bands and are often followed by a number such as Tier 1, Band 2 etc. There are, in addition, other categories such as Associate to Watch or Up and Coming. The levels are useful to have a hierarchy within the directory. Rankings…
More
17 Aug 2021
How to Start a Podcast

How to Start a Podcast

Digital Presence, Marketing
Podcasting has become an effective tool for law firms, but many firms are not sure where to start. In this article, we break down the basics to create a podcast for your law firm. First things first Choosing a topic is the first thing you should do. If you are a law firm specialised in a certain practice area or if there is an area of growth or investment in your jurisdiction that could be an interesting topic for many people. Narrow your topic down to something you can speak about for many episodes but it’s not so broad that…
More
04 May 2020
¿Estas aprovechando estos 4 beneficios de tener un blog?

¿Estas aprovechando estos 4 beneficios de tener un blog?

Copywriting, Digital Presence, Marketing,
¿Te gustaría tener más clientes? Muchos abogados están acostumbrados a conseguir clientes por el boca a boca. Sin embargo, si realmente quieres crecer como profesional y aumentar tu cartera de clientes, puedes hacer mucho más que quedarte esperando. Hoy por hoy, el internet y los buscadores son una de las principales fuentes de información cuando alguien busca un abogado y los profesionales que buscan asesoramiento jurídico para su empresa no son una excepción. La mejor estrategia de una firma o un abogado es tratar de encontrar clientes dentro de sus áreas de especialización. En internet puedes hacer precisamente eso, centrarte…
More
28 Apr 2020
4 of the Best Law Firm Instagram Accounts

4 of the Best Law Firm Instagram Accounts

Consultancy, Digital Presence, Marketing, Social Media, Update
Over 25% of law firms already use Instagram for marketing purposes—how do you stand out from the crowd and showcase your law firm through the platform? Take inspiration from our favourite 4 law firm Instagram accounts. @dlapiper DLA Piper’s Instagram account oozes personality. The firm uses Instagram to show why it’s among the world’s largest and most successful law firms—its impressive workplace culture. Unsurprisingly, pictures of fun activities including baseball games for summer associates have over 80 likes per post. Despite being a huge global presence, DLA Piper isn’t complacent. Employee satisfaction is the message behind this account, which is…
More
15 Apr 2020
5 ways lawyers can use LinkedIn effectively

5 ways lawyers can use LinkedIn effectively

Digital Presence, Marketing, Social Media
We’ve all heard of LinkedIn and most of us will have a LinkedIn profile, but how many of us truly use it to its full effect? LinkedIn can be a marvellous tool for lawyers but can also entangle us in futile scrolling and time wasting. Here are five ways to make the most of this tool. 1. Networking LinkedIn is a fantastic way to maintain and develop connections. Add friends and family but remember, this is primarily about business relationships. Connect with colleagues, clients, professional advisors and experts in your field; and don’t forget to send new connections a message to…
More
25 Mar 2020
3 topics to blog about

3 topics to blog about

Copywriting, Digital Presence, Marketing, Update,
You’ve decided that your law firm needs a regular blog, but what do you write about? Your readers aren’t lawyers or law students; they’re clients and prospective clients. They’re not interested in case law commentary or legislation analysis. They’ve already decided that any kind of legal writing is dull and tedious. But, this is where you can make your firm stand out. Legal blog posts can be relevant, interesting and informative. They just need some thought. These three topics may be a good place to begin. 1. Answer common questions. Clients often have similar concerns and queries. Be proactive and…
More