11 May 2018
Online presence management for a boutique firm in the USA and LATAM.

Online presence management for a boutique firm in the USA and LATAM.

Case Studies, Consultancy, Digital Presence, USA, ,
In what is an ongoing assignment with a US boutique firm which advises cross-border clients, we were instructed to enhance the firm’s online presence and to take advantage of their social media profile to enhance the visibility of their brand and expertise. Following a full audit, we made various changes to the firm’s website and social media channels to achieve brand consistency. We activated Google analytics, created a content marketing plan and dealt awards and publishing invitations. After the initial analysis and set-up, we continue to provide ongoing management of the firm’s digital marketing (including LinkedIn and Twitter), advising and…
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16 Mar 2018
Chambers and Partners quick introduction

Chambers and Partners quick introduction

Chambers and Partners, Legal Directories, Marketing
Most law firms are aware of Chambers and Partners but for those who don’t here is a quick snapshot. They are based in the UK and have been around for nearly 30 years and cover 185 jurisdictions. It is difficult to ascertain how many people consult Chambers because the figures are not public. Based on feedback from law firms I would say they are on the top five most-read directories. What do they do? They carry out a rigorous research of lawyers and law firms in different markets. They gather all this information, analyse it and publish regional and country…
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15 Mar 2018
Financial lawyers take note! IFLR1000 deadline looming large.

Financial lawyers take note! IFLR1000 deadline looming large.

Deadlines, IFLR, Legal Directories, Marketing
All firms waiting to make a submission for IFLR1000 (International Financial Law Review) are reminded the deadline is the 27th April 2018.  IFLR ranks law firms in the following practice areas:  Banking and finance Capital markets • M&A Project development Restructuring and insolvency Here you can find the guidelines to make a submission IFLR1000 - The Guide to the World’s Leading Law Firms  IFLR1000 is one of the best know legal directories in the legal sector specialising in commercial and financial law. You may find this post on IFLR1000 useful. If you need help preparing your submission get in contact…
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15 Feb 2018
Social media audit for a Colombian law firm

Social media audit for a Colombian law firm

Case Studies, Consultancy, Social Media, ,
A large full-service firm in Colombia with an in-house social media team and community manager came to us requesting that we complete a social media audit. We evaluated the configuration of all their social media accounts, analysed the most effective posts and suggested future strategies to improve their engagement and web traffic. Following our evaluation, the firm have dramatically improved the effectiveness of their activity in their social media profiles. Find out more about other successful case studies here.
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07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
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05 Feb 2018
The pros and cons of sponsored publications

The pros and cons of sponsored publications

Marketing, Update
If you are a partner in a law firm you are probably being inundated with invitations to participate in sponsored publications. Some invitations may be free of charge, but the majority involve a fee. We look in this short post at the pros and cons of sponsored publications. The upside. Pay-to-publish can be a good way of raising the profile of your firm. The opportunity to show your expertise in a practice area and jurisdiction is valuable. Having your name and firm details on another website can help clients validate your firms’ expertise. This is also good for your firm's SEO.…
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