07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
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05 Feb 2018
The pros and cons of sponsored publications

The pros and cons of sponsored publications

Marketing, Update
If you are a partner in a law firm you are probably being inundated with invitations to participate in sponsored publications. Some invitations may be free of charge, but the majority involve a fee. We look in this short post at the pros and cons of sponsored publications. The upside. Pay-to-publish can be a good way of raising the profile of your firm. The opportunity to show your expertise in a practice area and jurisdiction is valuable. Having your name and firm details on another website can help clients validate your firms’ expertise. This is also good for your firm's SEO.…
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