In what is an ongoing assignment with a US boutique firm which advises cross-border clients, we were instructed to enhance the firm’s online presence and to take advantage of their social media profile to enhance the visibility of their brand and expertise. Following a full audit, we made various changes to the firm’s website and social media channels to achieve brand consistency. We activated Google analytics, created a content marketing plan and dealt awards and publishing invitations.
After the initial analysis and set-up, we continue to provide ongoing management of the firm’s digital marketing (including LinkedIn and Twitter), advising and creating content on their behalf, and managing and filtering their correspondence and invitations from legal media companies.
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