27 Nov 2025
How to Create Video Without Fear (3 Tips for Lawyers)

How to Create Video Without Fear (3 Tips for Lawyers)

Marketing, Social Media
Many of my lawyer clients are terrified of sharing video on LinkedIn. I get it. The fear of being on camera, of not looking polished enough, of saying the wrong thing. These concerns are completely understandable. For professionals who have built their careers on precision and getting every detail right, the idea of putting yourself on video can feel overwhelming. But here is what I want you to know: video doesn't have to be scary, or expensive, or perfect. Why Video Matters (And Why Authenticity Wins) The legal profession has traditionally been conservative when it comes to marketing. Written content…
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27 Sep 2025
How to Announce Your Legal Rankings and Actually Stand Out

How to Announce Your Legal Rankings and Actually Stand Out

Marketing, Social Media
Congratulations! Your firm just earned a ranking in Chambers, Legal 500, or another prestigious directory. You should be proud, it is a huge achievement that represents countless hours of hard work, client dedication, and legal excellence. But if your LinkedIn post announcing this achievement starts with "We are honoured and grateful..." you're already blending into the background noise. Being honoured and grateful is genuine and nice, and no doubt some people would be happy for you. The downside is that it misses a critical opportunity to connect with your audience. Your potential clients do not just want to know that…
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28 Apr 2020
4 of the Best Law Firm Instagram Accounts

4 of the Best Law Firm Instagram Accounts

Consultancy, Digital Presence, Marketing, Social Media, Update
Over 25% of law firms already use Instagram for marketing purposes—how do you stand out from the crowd and showcase your law firm through the platform? Take inspiration from our favourite 4 law firm Instagram accounts. @dlapiper DLA Piper’s Instagram account oozes personality. The firm uses Instagram to show why it’s among the world’s largest and most successful law firms—its impressive workplace culture. Unsurprisingly, pictures of fun activities including baseball games for summer associates have over 80 likes per post. Despite being a huge global presence, DLA Piper isn’t complacent. Employee satisfaction is the message behind this account, which is…
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15 Apr 2020
5 ways lawyers can use LinkedIn effectively

5 ways lawyers can use LinkedIn effectively

Digital Presence, Marketing, Social Media
We’ve all heard of LinkedIn and most of us will have a LinkedIn profile, but how many of us truly use it to its full effect? LinkedIn can be a marvellous tool for lawyers but can also entangle us in futile scrolling and time wasting. Here are five ways to make the most of this tool. 1. Networking LinkedIn is a fantastic way to maintain and develop connections. Add friends and family but remember, this is primarily about business relationships. Connect with colleagues, clients, professional advisors and experts in your field; and don’t forget to send new connections a message to…
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15 Feb 2018
Social media audit for a Colombian law firm

Social media audit for a Colombian law firm

Case Studies, Consultancy, Social Media, ,
A large full-service firm in Colombia with an in-house social media team and community manager came to us requesting that we complete a social media audit. We evaluated the configuration of all their social media accounts, analysed the most effective posts and suggested future strategies to improve their engagement and web traffic. Following our evaluation, the firm have dramatically improved the effectiveness of their activity in their social media profiles. Find out more about other successful case studies here.
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28 Nov 2017

LinkedIn for Lawyers. Why your firm should have a profile.

Marketing, Social Media, Update
Some law firms have reservations about LinkedIn. Some think is too mainstream, some think it could hurt their reputation, some don’t really know what it is, some can't be bothered. We think Linkedin is important for law firms. Is LinkedIn for you? If you want more clients, be present in people's minds, be seen as an innovative, modern firm then LinkedIn may be a very good addition to your marketing mix. Lawyers DO spend time on LinkedIn sharing, engaging and learning. Professionals in LinkedIn voluntarily created a profile and it would be safe to assume that they did so in order…
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