27 Nov 2025
How to Create Video Without Fear (3 Tips for Lawyers)

How to Create Video Without Fear (3 Tips for Lawyers)

Marketing, Social Media
Many of my lawyer clients are terrified of sharing video on LinkedIn. I get it. The fear of being on camera, of not looking polished enough, of saying the wrong thing. These concerns are completely understandable. For professionals who have built their careers on precision and getting every detail right, the idea of putting yourself on video can feel overwhelming. But here is what I want you to know: video doesn't have to be scary, or expensive, or perfect. Why Video Matters (And Why Authenticity Wins) The legal profession has traditionally been conservative when it comes to marketing. Written content…
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27 Sep 2025
How to Announce Your Legal Rankings and Actually Stand Out

How to Announce Your Legal Rankings and Actually Stand Out

Marketing, Social Media
Congratulations! Your firm just earned a ranking in Chambers, Legal 500, or another prestigious directory. You should be proud, it is a huge achievement that represents countless hours of hard work, client dedication, and legal excellence. But if your LinkedIn post announcing this achievement starts with "We are honoured and grateful..." you're already blending into the background noise. Being honoured and grateful is genuine and nice, and no doubt some people would be happy for you. The downside is that it misses a critical opportunity to connect with your audience. Your potential clients do not just want to know that…
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06 Mar 2024
What’s the point of Legal Rankings?

What’s the point of Legal Rankings?

Legal Directories, Marketing
Preparing a submission for a legal directory takes time and effort so it is fair to question whether it is all worth it. Our view is that legal rankings or legal directories, can be useful tools for various stakeholders in the legal industry. This includes clients seeking legal representation, and lawyers looking to hire other lawyers in different jurisdictions. Further, they are also a marketing tool for lawyers to promote their services. Directories typically compile information about lawyers and law firms, including their practice areas, experience, credentials, client reviews, and recent work. Examples are Chambers and Partners, Legal 500, IFLR1000,…
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16 Nov 2023
TOTL recognised by Leaders League 2023

TOTL recognised by Leaders League 2023

Latin America, Legal Directories, Marketing, News
Leaders League recognises TOTL Legal Marketing in its table for Marketing and Business Development for Lawyers. The ranking includes leading legal marketing professionals and agencies that offer services to law firms. Services include social media, business development, legal ranking submissions, and more. TOTL Legal Marketing is in the Recommended category along with Paloma Gutierrez Keever, founder of TOTL for its Latin America capabilities. While TOTL serves clients globally, Latin America is of great focus to us. Headquartered in Paris, France, Leaders League offers media and business services for leaders. It provides strategic information, company rankings, and B-to-B networking events. The marketing…
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06 Oct 2022
Marketing Strategy and Plan. What is the difference?

Marketing Strategy and Plan. What is the difference?

Marketing
There are an overwhelming number of opportunities to publish, speak, and advertise nowadays. At TOTL, we understand how hard it is to devise the right strategy. That’s where we excel. We understand the key three stages of any legal marketing process: Marketing Strategy We work with you to gather insight into your business environment. We consider how your operating environment aligns with your services and business goals. It’s then possible to devise the perfect marketing plan for your aims. Marketing Plan Your marketing plan lays out how you’ll achieve the goals established in your strategy. In other words, your marketing…
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05 Jul 2022
What is a legal directory?

What is a legal directory?

Legal Directories, Marketing
Put it simply, legal directories are lists of lawyers and law firms categorised by their practice area and jurisdiction. Directories assess law firms and lawyers with their own particular methodology and organise their conclusions in a ranking. Most rankings are updated and published annually. Within the ranking, there are typically different levels. Some directories call them Tiers or Bands and are often followed by a number such as Tier 1, Band 2 etc. There are, in addition, other categories such as Associate to Watch or Up and Coming. The levels are useful to have a hierarchy within the directory. Rankings…
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