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Everything you need to know about Latin Lawyer 250

Everything you need to know about Latin Lawyer 250

Published once a year, Latin Lawyer 250 is a guide to the leading law firms in Latin America. The guide assesses the practice, strengths and leading players of the shortlisted firms.

It is therefore an important resource for firms in the region, but how can you enter the listing?

Latin Lawyer 250 is different than other directories in that there is no actual application form. Instead, firms must report their matters throughout the year to be considered. February and March are the perfect time to start sending your press releases to be considered in the next edition.

The Latin Lawyer 250 process.

Unlike some other directories and rankings, the Latin Lawyer 250 is strictly invitation only, which means that firms cannot ‘apply’ to be included in the directory. Instead, new firms are only asked to provide additional information relating to their core practice areas, headline deals and key clients after being longlisted by Latin Lawyer’s editorial team.

The meeting to decide which new firms Latin Lawyer will invite to provide additional information usually takes place in the first quarter of the year at the start of the research process for each new edition of the Latin Lawyer 250. It is led by the Editor and draws on the accumulated knowledge of the prospective firms gathered by the team of journalists through their news reporting, face-to-face meetings and peer reviews over the course of the previous year. Perhaps the most important factor in the consideration is the firm’s visibility on the Latin Lawyer website through published articles relating to deals, cases or firm hires/promotions. Face-to-face meetings between journalists and senior members of the team during country visits and conferences are another important factor.

Deal Press Releases.

To be published on the Latin Lawyer website firms should send their press releases to Latin Layer. Deal descriptions contained within the press releases should be clear and succinct. Try to write with a minimal use of ‘legalese’ and to make your release understandable to a non-lawyer. Include names of opposing counsel, closing date or indication of status. Bear in mind that ongoing matters are ineligible for publication. Journalists will not follow-up on news that are missing too much essential information. To maximise the chance of publication, all deals or cases should have closed and be submitted within two weeks. For transactional deals, a value in US$ should also be included. All press releases should emphasis the importance of the deal or cases and highlight any unusual or unprecedented features.

Online submission firms.

Make us of Latin Lawyer’s online submission forms, which can be accessed through the Submitting News page. The advantage of using the online forms compared to writing a press release from scratch is that each form is tailored to a specific type of news and clearly indicates the essential information required. For most deals and cases, a few concise sentences highlighting any unusual or unprecedented legal aspects would be enough to give the journalists a clear enough picture of the deal without the need for the lawyers involved providing lengthy deal descriptions.   

Volume and mix of stories.

Establishing a critical mass of between 6 and 12 stories published on Latin Lawyer about deals and cases throughout the year would substantially increase the firm’s chance of being invited to join the Latin Lawyer 250. Inform Latin Lawyer of any recent high-profile pro bono projects involving the firm and/or offering Latin Lawyer a first-hand account of a project of the pro bono sector in your jurisdiction written by a partner or senior associate. 

Personal relationships.

Latin Lawyer’s journalists visit Latin America’s biggest jurisdictions at least once a year and part of their role is to research firms currently not listed in the Latin Lawyer 250. They are usually quite forthcoming about any travel plans and who will be travelling. Partners and any press people travelling to London should also reach out to Latin Lawyer in advance to arrange meetings. Meetings could also be scheduled around Latin Lawyer events in the region and the US if partners happen to be in the cities at the same time.

LACCA Approved.

This is produced by Latin Lawyer’s sister publication and is based on recommendations from in-house counsel of their favoured external counsel. Latin Lawyer also uses this as a resource when compiling the Latin Lawyer 250. Nominations are open to in-house counsel once a year via a story published in LACCA’s weekly briefing. Encouraging long-term clients to sign up and nominate lawyers from the firm will help increase the firm’s profile on LACCA and Latin Lawyer.

In addition to Latin Lawyer 250, Latin Lawyer provides news and analysis of deals and cases, as well as legal and policy developments across the region. It also compiles surveys, country profiles, events, interviews and roundtable discussions.

We wrote an update to the latest Latin Lawyer changes which you can read here.

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