Many of my lawyer clients are terrified of sharing video on LinkedIn.
I get it. The fear of being on camera, of not looking polished enough, of saying the wrong thing. These concerns are completely understandable. For professionals who have built their careers on precision and getting every detail right, the idea of putting yourself on video can feel overwhelming.
But here is what I want you to know: video doesn’t have to be scary, or expensive, or perfect.
Why Video Matters (And Why Authenticity Wins)
The legal profession has traditionally been conservative when it comes to marketing. Written content feels safer. You can edit, refine, and perfect every word before it goes out into the world.
Video feels different. It’s immediate and personal. Once you hit record, there is a vulnerability that comes with showing your face and putting yourself out there in real-time.
That vulnerability? That’s actually your greatest asset.
In a world where everyone is polished to perfection, authenticity stands out. Your potential clients are not looking for a Hollywood production, they are looking for expertise, clarity, and someone they can trust. Video, even imperfect video shot on your phone, is one of the most powerful ways to build that trust.
Video content consistently outperforms other types of posts on LinkedIn. It generates more engagement, more comments, and more meaningful connections. And the best part? You do not need fancy equipment or a production team to make it work.
Your phone and a good topic are all you need.
Three Essential Tips for Creating Video Content Without the Overwhelm
1. Keep It Short and Go Straight to the Point
Time is precious. Don’t waste it on lengthy introductions or meandering explanations.
Skip the “Hi, my name is…” opening. Your name is in your profile. Instead, lead with value immediately. “Here is the biggest mistake I see in commercial contracts” or “Three things you need to know about the new data protection regulations.”
Start with your main message and aim for under 90 seconds. People’s attention spans are short, especially on social media. If you respect their time by being concise and focused, they’re far more likely to watch your video all the way through and remember what you said.
Short does not mean shallow. It means you have distilled your expertise into its most valuable, actionable form. And that is exactly what your audience wants. If they want to know more, they will contact you.
2. Add Captions – Always
Most people watch videos on social media with the sound off.
They are at their desk during work hours. They are commuting on public transport. They are in a café or waiting room. They can not turn the sound on, or they simply prefer not to.
If your video does not have captions, those people will keep scrolling. You will lose the majority of your potential audience before they’ve even heard what you have to say.
Adding captions is easy. Most platforms, including LinkedIn, offer automatic captioning. Turn it on, review it for accuracy (you must review it!), and you are done.
Captions also make your content accessible to people with hearing impairments and to those watching in their non-native language. It is a simple step that dramatically increases your reach and impact.
3. It Does not Have to Be Perfect
This is the most important point, and the one that holds most people back.
You do not need expensive equipment. You do not need a video production team. You do not need professional lighting or a perfectly styled background.
Your phone has an excellent camera. Good natural lighting from a window is more than adequate. A quiet space with decent acoustics is all you need for clear audio.
What really matters is the value of what you are saying.
Stumbled over a word? Keep going. Paused to gather your thoughts? That is fine. These small imperfections make you human, relatable, and trustworthy. They show that you are a real person with genuine expertise, not a corporate automaton reading from a script.
People connect with authenticity. They remember the lawyer who shared practical advice in a straightforward, honest way far more than they remember the perfectly polished corporate video that said nothing memorable.
Just Start
What’s really stopping you?
Is it fear of judgement? Most people are far too busy thinking about their own concerns to scrutinise yours. Is it perfectionism? Done is better than perfect. Is it technical overwhelm? You already have everything you need.
Here is my challenge: record one video this week. Pick a question clients ask you regularly. Find a quiet spot with good natural light. Open your phone’s camera, take a breath, and just talk about it as if you are explaining it to a client.
Do not rehearse it to death. Do not agonise over every word. Just share your expertise in a clear, straightforward way.
Add captions. Post it. And see what happens.
You might be surprised by the response. And you might just discover that video content is not nearly as terrifying as you thought.
Go for it!
