Congratulations! Your firm just earned a ranking in Chambers, Legal 500, or another prestigious directory. You should be proud, it is a huge achievement that represents countless hours of hard work, client dedication, and legal excellence.
But if your LinkedIn post announcing this achievement starts with “We are honoured and grateful…” you’re already blending into the background noise.
Being honoured and grateful is genuine and nice, and no doubt some people would be happy for you. The downside is that it misses a critical opportunity to connect with your audience.
Your potential clients do not just want to know that you are ranked. They want to know how you earned that ranking. They want to understand what makes your firm different, what kind of work you do, and how you could help them.
So let us look beyond the standard ranking announcement and explore three post ideas that will help you stand out while showcasing the substance behind your success.
Post Idea 1: Highlight the Work That Earned You the Ranking
Your clients are at the centre of your success. Show how your work impacted their business in concrete, meaningful ways.
Instead of simply announcing “We’re pleased to be ranked Band 2 in Energy Law,” tell the story of what you actually did. What challenges did you solve? What outcomes did you achieve? What difference did you make?
Example:
“This year, we successfully guided a client in the renewable energy sector through the acquisition of a new business, opening a new market for them and positioning them as a leader in sustainable energy solutions.
We also assisted another client in resolving a complex dispute with a former executive, successfully negotiating a settlement at 10% of the original demand, saving them significant time, money, and reputational risk.
This kind of impactful work is why we’re proud to be ranked Band 2 in Energy Law by [Ranking X].”
Do you notice the difference? Instead of a generic announcement, you are demonstrating your expertise through real examples. You are showing potential clients exactly the kind of problems you solve and the results you deliver.
Obviously, you need to respect client confidentiality. But in most cases, you can describe your work in general terms that illustrate your capabilities without revealing sensitive information. Focus on the type of work, the industry, and the outcome rather than identifying details.
Post Idea 2: Celebrate Your Team’s Contributions
Your department’s ranking is not just about the partners whose names appear in the directory. It is a collective effort involving associates, paralegals, and support staff who all contributed to delivering excellent client service.
Acknowledge this. Celebrate your team publicly. Add pictures. Spell out their specific contributions.
Example:
“We are thrilled to be ranked Band 1 in Energy Law, and this achievement would not be possible without the talent and dedication of our entire Energy team.
Special thanks to Partners Jane Smith and John Doe, and Associates Maria Gomez and David Chen.
Partner Jane Smith played a crucial role in negotiating with the government on a major offshore wind concession, securing favourable terms that will benefit our client for decades.
Associate David Chen advised a multinational corporation on a complex cross-border transaction to secure the purchase of three solar farms across Europe, demonstrating exceptional attention to detail and commercial awareness.
This ranking belongs to all of us, and I am incredibly proud of what we have achieved together.”
This approach does several things simultaneously. It shows that your firm values and recognises its people. It demonstrates the depth of your team’s expertise. It makes your announcement more personal and authentic. And it signals to potential recruits that your firm celebrates contributions at all levels.
Post Idea 3: Explain How Your Firm’s Strengths Led to the Ranking
Every firm has something that makes it unique. Maybe it is your technological innovation. Your multilingual capabilities. Your deep specialisation in a niche area. Your industry connections. Your alternative fee arrangements.
Whatever sets you apart, this is your opportunity to explain how that unique strength benefited your clients and contributed to your ranking.
Example:
“How we used AI to enhance client service and achieve Band 1 in Corporate Law.
We have been implementing AI tools in our practice for years, and it has transformed how we serve our clients. By automating routine document review and due diligence processes, we have been able to deliver faster, more accurate results while allowing our lawyers to focus on high-value strategic advice.
For our clients, this means shorter transaction timelines, reduced costs, and greater confidence in the thoroughness of our work. It is this commitment to innovation and client service that earned us Band 1 in this year’s rankings.”
This type of post positions your firm as forward-thinking and client-focused. It gives potential clients a concrete reason to choose you over similarly ranked competitors. And it demonstrates that your ranking is not just about doing good work, it is about distinctively doing good work.
The Bottom Line
Rankings are valuable. They are third-party validation of your expertise and a signal of quality that clients trust. You absolutely should announce them and celebrate them.
Do not stop at “honoured and grateful.”
Go beyond the announcement. Tell the story behind your hard-earned success. Showcase your team, the impactful work you do, and what makes your firm exceptional.
That is how you turn a ranking announcement from a forgettable LinkedIn post into a genuine marketing opportunity that resonates with potential clients and reinforces your firm’s reputation.
